When it comes to luxury eyewear, Jacques Marie Mage (JMM) stands as a pinnacle of craftsmanship and distinctive style. Founded in 2014 by Jérôme Mage in Los Angeles, JMM has captured the attention of eyewear enthusiasts and celebrities alike with their limited-edition designs and exceptional quality.
These frames combine historical motifs with precious materials and innovative production methods, creating eyewear that transcends mere functionality to become wearable art pieces.
However, with prices that often exceed $500 per pair, JMM glasses remain inaccessible to many style-conscious individuals. The exclusivity that makes JMM special also makes their products challenging to obtain.

Key Takeaways:
Before diving into specific alternatives, consider these essential points when searching for premium eyewear that rivals JMM:
- Material Quality Matters: The best JMM alternatives use premium acetate from suppliers like Japanese Takiron or Italian Mazzucchelli, which offers superior durability, comfort, and visual appeal compared to standard plastics. Quality acetate feels denser and has a warm, organic quality that plastic frames lack.
- Craftsmanship Details: Look for frames with hand-polished finishes and attention to small details like custom hinges and temple designs. Premium alternatives feature multi-barrel hinges with proper reinforcement rather than standard spring hinges.
- Production Methods: The best alternatives are handcrafted in small batches rather than mass-produced. Countries with strong eyewear manufacturing traditions like Japan and Italy often produce the finest frames.
- Design Authenticity: Seek brands with clear design identities rather than those that simply copy JMM styles. The best alternatives have their own design language while capturing elements that make JMM appealing.
- Proper Fit Components: Quality alternatives include adjustable nose pads or properly designed nose bridges and temple arms that can be customized by an optician for an ideal fit.
- Lens Quality: Even the most beautiful frames deserve superior lenses. Look for options that offer CR-39, polycarbonate, or glass lenses with proper coatings for UV protection and glare reduction.
- Brand Heritage: Consider brands with established histories in eyewear manufacturing rather than fashion brands that outsource their eyewear production.
- Price-to-Value Ratio: While still premium, good alternatives offer better value than JMM without compromising significantly on quality or design distinctiveness.
- Sustainability Practices: Many newer premium brands emphasize eco-friendly materials and production methods, which can be an important consideration.
- Limited Availability: Like JMM, some alternatives produce limited runs or exclusive colorways, maintaining a sense of uniqueness despite being more accessible.
Now, let’s explore seven excellent alternatives to JMM glasses that embody these qualities while offering their own distinct appeal.
Vuarnet: Timeless French Elegance with Superior Lens Technology
Vuarnet represents French elegance combined with exceptional optical performance. Founded in 1957, this iconic brand gained worldwide recognition after Jean Vuarnet won Olympic gold wearing their sunglasses in 1960.
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Features:
- Handcrafted in France with premium materials
- Signature mineral glass lenses with superior clarity and scratch resistance
- Distinctive lightweight frames that combine durability with comfort
- Both vintage-inspired and contemporary designs
- Recently acquired by LVMH’s eyewear subsidiary Thélios, ensuring continued quality
Pros:
- Exceptional lens technology with proprietary tints like Skilynx and Lynx
- More accessible price point than JMM (typically $260-450)
- Rich heritage and authentic design heritage
- Hydrophobic and oleophobic coatings prevent fogging and oil buildup
- Frames have a timeless quality that transcends trends
Cons:
- Less bold in design compared to JMM’s more distinctive aesthetic
- Limited acetate options as they focus more on metal frames
- Not as exclusive as JMM in terms of production numbers
- Fewer style options for those seeking more dramatic shapes
Vuarnet’s Legend 03 model offers a compelling alternative to JMM’s bolder frames while maintaining a distinct character. For those who prioritize lens quality and heritage appeal, Vuarnet presents an excellent JMM alternative.
Moscot: New York Heritage with Authentic Vintage Appeal
MOSCOT represents authentic New York eyewear heritage dating back to 1915. This family-owned brand has maintained its distinctive aesthetic for over a century, making it a natural alternative to JMM for those who appreciate vintage-inspired designs with proven longevity.
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Features:
- Handcrafted using Italian acetate with a focus on traditional techniques
- Iconic styles like the Lemtosh and Miltzen that have stood the test of time
- Thoughtful construction with quality hinges and reinforcements
- Available in both optical and sun options with premium lens offerings
- Rich brand history with authentic connection to eyewear development
Pros:
- More affordable than JMM (typically $290-380)
- Instantly recognizable designs with cultural significance
- Excellent construction quality with proper acetate aging processes
- Available in a wide range of sizes to fit different face shapes
- Backed by over 100 years of optical expertise
Cons:
- Less exclusive than JMM with wider availability
- Frames manufactured in China, though to high standards
- More conservative design aesthetic than JMM’s bolder approach
- Limited special edition releases compared to JMM
The MOSCOT Lemtosh represents a quintessential alternative to JMM frames, offering similar character and quality craftsmanship but with greater accessibility and a more approachable price point. For vintage eyewear enthusiasts, MOSCOT provides authentic heritage appeal.
Garrett Leight: California Cool with Japanese Craftsmanship
Founded by the son of Oliver Peoples founder Larry Leight, Garrett Leight California Optical (GLCO) combines California’s laid-back aesthetic with Japanese precision manufacturing. This balance creates frames that feel both contemporary and timeless.
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Features:
- Designed in Venice Beach, California with Japanese manufacturing
- Premium acetate sourced from the best global suppliers
- Thoughtful details like custom wire cores and specialized hinges
- Clean, balanced designs that work for diverse face shapes
- Strong focus on proper fit and comfort alongside style
Pros:
- More accessible price point than JMM (typically $340-440)
- Superior craftsmanship with excellent polishing and finishing
- Versatile designs that work in both casual and formal settings
- Comprehensive size options including Asian fit models
- Great optical-to-sun convertibility with clip-on options
Cons:
- Less bold and distinctive than JMM’s more statement-making styles
- Not as limited in production as JMM editions
- Fewer precious material embellishments
- More restrained color palette overall
The Garrett Leight Hampton model offers a refined alternative to JMM’s more dramatic frames while maintaining exceptional quality and a distinctive California sensibility. For those seeking premium eyewear with understated elegance, GLCO delivers.
Native Sons: Contemporary Japanese Excellence with Bold Design
Founded in 2016 by Tommy O’Gara and Shinsuke Takizawa, Native Sons represents the pinnacle of modern Japanese eyewear craftsmanship. With production limited to their own factory in Sabae, Japan, Native Sons creates frames that rival JMM in terms of quality and distinctiveness.
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Features:
- Handcrafted in their dedicated Japanese factory using traditional techniques
- Custom Japanese Takiron acetates with unique colorways and patterns
- Gold-plated titanium core wires and specialized hinges
- Bold, architectural designs with distinctive temple detailing
- Meticulous attention to finishing and polishing
Pros:
- Exceptional material quality with proprietary acetate blends
- Distinctive design language that stands out from standard frames
- Limited production ensuring exclusivity similar to JMM
- Innovative shapes that balance boldness with wearability
- Expert Japanese craftsmanship with generations of expertise
Cons:
- Premium pricing similar to JMM (typically $400-550)
- Limited availability through select retailers
- Heavier frames due to substantial acetate construction
- Sizing can run large for smaller face shapes
The Native Sons Kohle model presents a genuine alternative to JMM with similar quality standards and design boldness. For those seeking exceptional Japanese craftsmanship with contemporary flair, Native Sons delivers a compelling option.
Cutler and Gross: British Sophistication with Italian Craftsmanship
Established in London in 1969, Cutler and Gross pioneered the concept of eyewear as fashion. Their distinctive frames combine British design sensibility with Italian manufacturing expertise for a unique blend of classic and contemporary.
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Features:
- Handmade in Italy using traditional techniques and premium acetates
- Distinctive design approach with architectural influences
- Unique colorways and pattern combinations not found elsewhere
- Substantial, confident frame proportions with perfect weight distribution
- Excellent hinge mechanisms and temple construction
Pros:
- Distinctive British design heritage with over 50 years of experience
- Exceptional acetate quality with proprietary coloration techniques
- Thoughtful design details like custom pins and temple tips
- Slightly more accessible pricing than JMM (typically $360-490)
- Strong cultural connections in fashion and film
Cons:
- Less limited in production than JMM editions
- Simpler hinge mechanisms than some competitors
- Fewer precious metal components
- Can feel heavy for all-day wear
The Cutler and Gross 1353 model offers a sophisticated alternative to JMM frames with similar quality standards but a distinctly British design sensibility. For those who appreciate architectural frame designs with cultural cachet, Cutler and Gross provides an excellent option.
Akoni: Luxurious Materials with Minimalist Elegance
As a relative newcomer founded in 2019, Akoni has quickly established itself as a premium eyewear brand focused on exceptional materials and stripped-back elegance. Their frames feature titanium and beta-titanium construction with innovative design elements.
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Features:
- Japanese titanium and beta-titanium construction for lightweight durability
- Minimalist design approach with perfect proportions
- Exceptional hinge mechanisms with custom engineering
- Hand-finishing with meticulous attention to detail
- Limited production runs ensuring exclusivity
Pros:
- Incredibly lightweight frames for all-day comfort
- Premium materials including 18k gold plating on select models
- Innovative technical solutions for hinges and adjustments
- Clean, timeless aesthetic that won’t look dated
- Exceptional build quality from Japanese manufacturers
Cons:
- High price point comparable to JMM (typically $500-800)
- Limited acetate options as they focus on metal construction
- Newer brand without long-term heritage
- Less dramatic styling than JMM’s bolder designs
The Akoni Solis model provides a sophisticated alternative to JMM for those who prefer metal frames with exceptional engineering. For minimalist design enthusiasts who value lightweight construction and premium materials, Akoni delivers a compelling option.
AKILA: Contemporary American Design with Eco-Conscious Production
Founded in Los Angeles in 2019, AKILA represents a more accessible approach to quality eyewear with contemporary styling and eco-conscious materials. While operating at a lower price point than other alternatives on this list, AKILA maintains impressive quality standards and distinctive designs.
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Features:
- Eco-friendly cellulose acetate from sustainable sources
- Stainless steel cores and reinforcements for durability
- Contemporary designs with vintage-inspired elements
- 100% UVA/UVB protection on all lenses
- Plastic-free packaging and sustainable production practices
Pros:
- Most affordable option among JMM alternatives (typically $160-220)
- Bold, distinctive colorways not found in more conservative brands
- Good balance between quality and accessibility
- Strong sustainability focus throughout production
- Modern designs that appeal to younger consumers
Cons:
- Less refined finishing than higher-priced alternatives
- Simpler hinge mechanisms and construction details
- Manufacturing in China rather than Japan or Italy
- Less exclusive with wider distribution
The AKILA Legacy model offers an accessible alternative to JMM that captures a similar bold aesthetic while remaining much more affordable. For style-conscious consumers who appreciate contemporary design and sustainability practices, AKILA provides a compelling entry point to premium eyewear.
Choosing the Right JMM Alternative: Factors to Consider
When selecting from these excellent JMM alternatives, consider these factors to find your perfect match:
- Face Shape Compatibility: Different brands design for different face proportions. Try before buying when possible or choose retailers with good return policies.
- Material Preferences: If you prefer lightweight frames, consider titanium options from Akoni or Sato. For traditional acetate warmth, look to Cutler and Gross or Native Sons.
- Style Orientation: For bolder styles similar to JMM, Native Sons and AKILA offer more dramatic options. For classic refinement, consider Moscot or Garrett Leight.
- Budget Considerations: While all these alternatives represent premium eyewear, pricing varies significantly from AKILA’s accessible options to Akoni’s luxury positioning.
- Lens Requirements: If superior lens technology is your priority, Vuarnet stands out with their mineral glass options and specialized tints.
Conclusion: Exceptional Eyewear Beyond JMM
While Jacques Marie Mage creates undeniably special eyewear, these seven alternatives demonstrate that exceptional quality, design intelligence, and distinctive character exist across the premium eyewear landscape. Whether you prioritize heritage craftsmanship, innovative materials, bold design, or accessible pricing, these alternatives offer compelling options for discerning eyewear enthusiasts.
Remember that truly great eyewear enhances not just how you see the world, but how you present yourself within it. Each of these alternatives carries its own design philosophy and character, allowing you to find frames that resonate with your personal style while delivering the quality craftsmanship that makes premium eyewear a worthwhile investment.
By exploring these alternatives to JMM glasses, you’ll discover that exceptional eyewear exists across a spectrum of styles, price points, and manufacturing approaches. The perfect frames await your discovery.
Frequently Asked Questions
What makes JMM glasses so expensive?
JMM glasses are produced in limited quantities with the highest quality materials, including Japanese acetate and precious metals. The frames undergo an intensive handcrafting process requiring up to 130 steps and feature distinctive design elements that have made them collector’s items.
Are these alternatives as durable as JMM frames?
Yes, most alternatives on this list employ similar quality materials and construction techniques. Brands like Native Sons, Sato, and Akoni match JMM in durability with proper care.
Can I find these alternative brands in optical shops?
While availability varies, many premium optical retailers carry these alternatives. Brands like Moscot and Garrett Leight have wider distribution, while Native Sons and Akoni tend to be found in more specialized boutiques.
Do these alternatives offer prescription options?
Yes, all brands featured provide optical frames suitable for prescription lenses. Some also offer sun clip options or can convert their sunglasses to optical frames.
Which alternative is most similar to JMM in terms of design?
Native Sons and Cutler and Gross offer the most similar design aesthetics to JMM, with bold proportions and distinctive detailing that captures a similar spirit.
Are these alternatives suitable for smaller face shapes?
Most brands offer multiple sizing options. Garrett Leight and Moscot are particularly good about providing comprehensive size ranges, including options for smaller faces.
How do I properly care for premium eyewear?
Clean frames with lukewarm water and mild soap, avoiding acetone-based products. Store in proper cases when not in use, and have professional adjustments done rather than attempting them yourself.
Are these alternatives worth their premium prices?
Yes, quality eyewear represents good value when considering daily use, durability, and the impact on your appearance. Premium frames typically last for many years with proper care, making them a worthwhile investment.
