Are you searching for a full coverage concealer that actually delivers on its promises? The PIMBY Evanesce Soft Matte Cream Concealer has taken social media by storm.
Millions of views on TikTok. Hundreds of glowing reviews. Claims of covering everything from dark circles to tattoos. But does this Black owned beauty brand really live up to the buzz?
I spent weeks testing, researching, and comparing the PIMBY concealer to find out. This review covers everything you need to know before spending your hard earned money. You will learn about the formula, shade range, coverage, longevity, and real user feedback.
Key Takeaways
- PIMBY stands for Playing In Makeup by Yolondo, a Black owned cosmetics brand based at the Mall of Georgia. The brand has gained massive popularity on TikTok and Instagram for its full coverage formulas.
- The Evanesce Soft Matte Cream Concealer offers buildable coverage from medium to full. It works for spot concealing, under eye brightening, sculpting, and full face wear. The formula is waterproof and crease resistant.
- The shade range is impressive with up to 59 shades available in individual pots. An 8 shade fade palette is also available for those who want multiple tones for blending and contouring.
- The concealer is vegan, cruelty free, and paraben free. It is also phthalate free, synthetic fragrance free, and gluten free. This makes it a solid pick for people with sensitive skin.
- Price starts at $32 for individual shades and $62 for the 8 shade palette. A liquid version is also available at $29.99. The product is sold on the official PIMBY website and on Amazon.
- Real user feedback is mixed on tattoo coverage but generally positive for face use. Most users praise its pigmentation, blendability, and lightweight feel on the skin.
- 【Natural Finish】This evanescence soft matte concealer seamlessly melts into your skin, offering a natural-looking coverage that expertly masks dark circles and other imperfections, leaving your complexion smooth and even.
- 【Lightweight Comfort】Enjoy a lightweight, matte formula that glides on effortlessly, smoothing your skin's texture. Enriched with moisturizing agents, it keeps your skin hydrated and minimizes the look of fine lines for a flawless base.
Last update on 2026-05-28 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
What Is PIMBY and Who Created It?
PIMBY stands for Playing In Makeup by Yolondo. It is a Black owned cosmetics brand located inside the Mall of Georgia. The brand focuses on high performance, full coverage makeup for real life situations. Yolondo, the founder, built the brand around formulas that could handle long days and tough conditions.
The brand gained popularity through social media. TikTok videos showing the concealer covering tattoos, dark spots, and scars went viral. These videos attracted millions of viewers and turned PIMBY into one of the most talked about indie beauty brands of 2025 and 2026.
PIMBY is known for its Evanesce line, which includes both a cream concealer and a liquid concealer. The brand also sells foundations, setting powders, and other makeup essentials. Every product from PIMBY is vegan, cruelty free, and free from parabens and synthetic fragrances.
PIMBY Evanesce Soft Matte Cream Concealer Overview
The PIMBY Evanesce Soft Matte Cream Concealer is the brand’s flagship product. It comes in a compact pot with a generous amount of product at 0.42 oz. The cream has a rich, thick texture that warms up with body heat or a blow dryer for easier application.
This concealer promises medium to full coverage with a soft matte finish. It is waterproof, crease resistant, and long lasting. The formula contains Vitamin E, which helps keep the skin moisturized under the product.
The concealer is sold in individual shade pots at $32 each. There is also an 8 shade fade palette priced at $62. The palette gives you a range of tones for color matching, contouring, and highlighting all in one compact.
Shade Range and Color Options
One of the biggest strengths of the PIMBY concealer is its shade range. The brand offers up to 59 individual shades, which is far more than most drugstore and even many high end concealers. Shades range from very fair (like Ivory) to deep dark tones.
Some popular shade names include C-208-F, C-230-M, Chest Nutty, and Latty. Each shade is carefully formulated to match a variety of skin undertones. The brand also offers a shade matching guide on its official website to help customers find their closest match.
The 8 shade fade palette is a great option if you are new to the brand. It gives you multiple shades to blend, mix, and customize your coverage. This is especially useful for contouring and under eye brightening.
Top 3 Alternatives for PIMBY Evanesce Soft Matte Cream Concealer
If you want to explore other options before committing to PIMBY, here are three excellent alternatives worth trying.
- Long wearing and crease-proof
- Paraben-free, alcohol free, synthetic fragrance free, non commedogenic
Last update on 2026-05-28 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The NARS Radiant Creamy Concealer is a cult favorite. It offers medium to full coverage with a luminous finish. The formula is long wearing, crease proof, and paraben free. It comes in a wide shade range and works well for under eye concealing and spot coverage.
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
- Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
Last update on 2026-06-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The Maybelline Instant Age Rewind Eraser Concealer is a drugstore hero. It is affordable, easy to apply with its sponge tip applicator, and provides solid coverage for dark circles and fine lines. The formula is infused with goji berry and Haloxyl for a brightening effect.
- HD Photogenic Concealer: This concealer covers blemishes, imperfections, skin discoloration, dark circles under eye, and is safe for all skin types; can also be used as a contouring concealer to sculpt chin and cheekbones
- Color Correcting Coverage: Available in 23 shades including color correcting green, yellow, and lavender, providing natural to medium coverage on all skin tones and types; Also suitable as a contouring concealer to sculpt chin and cheekbones
Last update on 2026-05-28 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The NYX Professional Makeup HD Studio Photogenic Concealer Wand offers natural to medium coverage at a budget friendly price. It comes in 23 shades including color correcting options in green, yellow, and lavender. It is lightweight and blends easily.
Formula and Ingredients Breakdown
The PIMBY Evanesce Soft Matte Cream Concealer uses a cream based formula with skin loving ingredients. Key ingredients include Water (Aqua), Cyclopentasiloxane, Mica, Isononyl Isononanoate, Silica, Microcrystalline Wax, and Candelilla Wax.
The inclusion of Vitamin E provides antioxidant protection and helps keep the skin hydrated. Mica gives the formula a smooth, blendable texture. Silica helps control shine and creates that soft matte finish.
The product is free from parabens, phthalates, synthetic fragrances, and gluten. It is also vegan and cruelty free. This clean ingredient profile makes it a suitable choice for people who prefer gentle formulas on their skin.
Coverage and Finish
The PIMBY concealer delivers buildable coverage from medium to full. A single thin layer provides medium coverage that evens out skin tone and conceals minor blemishes. A second layer takes the coverage up to full, hiding dark circles, scars, and hyperpigmentation.
The finish is a soft matte that looks like skin. It does not appear cakey or heavy. Many users compare the finish to a filter effect. The concealer blends into the skin without settling into fine lines or pores.
For tattoo coverage, the concealer performs well with multiple layers and setting powder. However, real user reviews suggest it may transfer on the body after a few hours. For face use, the finish and coverage have earned widespread praise.
How to Apply PIMBY Concealer for Best Results
Proper application is key to getting the most out of this concealer. Start by warming the product before use. You can warm it with your fingertips, a blow dryer, or by pressing a warm cloth against the pot. This softens the cream and makes it easier to blend.
Apply a thin layer using a concealer brush or beauty sponge. Dab the product onto the area you want to conceal. Blend outward in gentle patting motions. Avoid rubbing or dragging, as this can lift the product.
For heavier coverage, layer the concealer. Apply one thin layer, set it with translucent powder, then apply a second layer on top. Set again with powder. This layering technique builds coverage without adding bulk or looking cakey.
Longevity and Wear Time
The PIMBY concealer is marketed as long lasting and waterproof. On the face, most users report it lasts 6 to 8 hours without significant fading or creasing. Setting the concealer with a good translucent powder extends the wear time even further.
For body use, such as tattoo or scar coverage, the wear time is shorter. One detailed Reddit review noted the product lasted about 5 hours on the chest before transferring to clothing. Layering with setting powder and sealing spray helped extend this.
The waterproof claim holds up well for face use. The concealer resists sweat and light water exposure. However, heavy rubbing or contact with fabric will cause some transfer, which is standard for most concealers.
Real User Reviews and Feedback
User reviews for the PIMBY concealer are mostly positive. On TikTok, the product has been praised for its pigmentation, smooth texture, and natural finish. Many users say it provides more full coverage and creamier results than the NARS Pot Concealer.
One enthusiastic reviewer said: “This is the absolute best spot concealer ever. Look at that pigmentation.” Another user with mature skin called it the best concealer they have ever tried, noting their skin felt hydrated and looked flawless.
However, some reviews point out areas for improvement. A Reddit user gave the customer service 2 out of 5 stars and noted that the tattoo coverage did not match the dramatic results shown in promotional videos. The general consensus is that the concealer shines brightest for everyday face use.
PIMBY Concealer for Mature Skin
The PIMBY concealer has earned a following among those with mature skin. The cream formula does not settle into fine lines or wrinkles, which is a common complaint with many full coverage concealers. The Vitamin E in the formula helps keep the under eye area moisturized.
Users with mature skin report that the concealer provides a smooth, youthful finish without looking heavy. The soft matte texture avoids the dry, cracked appearance that some matte concealers create on aging skin.
For best results on mature skin, apply a hydrating eye cream before the concealer. Use a damp beauty sponge for application. This creates a dewy base that helps the concealer blend and sit more naturally on textured skin.
PIMBY Concealer vs Other Full Coverage Concealers
How does the PIMBY concealer stack up against the competition? Compared to the NARS Radiant Creamy Concealer, PIMBY offers more pigmentation in a single swipe. NARS has a more luminous finish, while PIMBY leans matte. NARS is priced around $32 for 0.22 oz, making PIMBY a better value at $32 for 0.42 oz.
Against the Maybelline Instant Age Rewind, PIMBY provides heavier coverage. Maybelline is better for light, everyday coverage and costs significantly less. If you need to conceal tattoos, scars, or deep dark circles, PIMBY is the stronger option.
Compared to the NYX HD Photogenic Concealer, PIMBY wins on coverage and shade range. NYX offers natural to medium coverage, while PIMBY goes up to full. However, NYX is the budget friendly choice at under $10.
Where to Buy PIMBY Concealer
You can purchase the PIMBY Evanesce Soft Matte Cream Concealer from several sources. The official PIMBY website (playinginmakeupbyyolondo.com) offers the full shade range, the 8 shade palette, and the liquid concealer version.
The product is also available on Amazon. Buying on Amazon gives you access to faster shipping, customer reviews, and easy returns. Some third party retailers may also carry the product, but always check for authenticity.
If you are located outside the United States, expect longer shipping times. One user from Europe reported a 7 to 8 day delivery window. The brand ships internationally, but the official website’s estimated delivery times may not always be accurate.
Is PIMBY Concealer Worth the Price?
At $32 for 0.42 oz, the PIMBY concealer sits in the mid range price bracket. It is more affordable per ounce than many high end concealers like NARS, Tarte, and Too Faced. The 8 shade palette at $62 offers even more value for those who want versatility and customization.
The formula quality justifies the price. You get full coverage, waterproof wear, and a clean ingredient profile. The massive shade range of 59 colors also adds value, as many brands charge similar prices with far fewer options.
For budget conscious shoppers, the liquid version at $29.99 is a slightly cheaper alternative. It offers similar coverage in a more traditional liquid format. Overall, the PIMBY concealer provides solid value for what it delivers.
Pros and Cons of PIMBY Concealer
The PIMBY concealer has clear strengths. The full coverage formula hides dark circles, blemishes, scars, and hyperpigmentation with ease. The 59 shade range is exceptional. The clean, vegan formula appeals to conscious beauty shoppers. The cream texture feels lightweight despite its heavy coverage.
On the downside, the concealer can transfer on the body during extended wear. Customer service reviews are mixed. The tattoo coverage, while good, may not match the dramatic results shown in promotional videos. The product needs to be warmed before use, which adds an extra step.
Some users also note that the product is not widely available in physical stores outside the Mall of Georgia location. This means most buyers must order online and rely on shade descriptions without testing in person.
Final Verdict on PIMBY Concealer
The PIMBY Evanesce Soft Matte Cream Concealer is a strong performer in the full coverage concealer category. It delivers impressive pigmentation, a natural matte finish, and long lasting wear for everyday face use. The shade range is one of the best in the industry at any price point.
If you are looking for a concealer to handle dark circles, blemishes, or uneven skin tone, PIMBY is a solid choice. For tattoo and body coverage, set your expectations realistically and use layering techniques with setting powder and spray.
As a product from a Black owned indie beauty brand, PIMBY represents quality, innovation, and inclusivity. It competes with and often outperforms much larger brands. Give it a try if you want full coverage without the heavy feel.
Frequently Asked Questions
Is the PIMBY concealer good for sensitive skin?
Yes. The PIMBY Evanesce Soft Matte Cream Concealer is vegan, cruelty free, paraben free, phthalate free, and gluten free. It does not contain synthetic fragrances. These qualities make it a suitable option for people with sensitive or reactive skin. However, always patch test any new product before applying it to your full face.
How many shades does the PIMBY concealer come in?
The PIMBY concealer comes in up to 59 individual shades. This includes options for very fair to deep dark skin tones. The brand also offers an 8 shade fade palette that allows you to mix and match colors for a custom shade.
Can PIMBY concealer really cover tattoos?
The concealer can provide significant coverage over tattoos, but results vary. Lighter tattoos with less color respond better to the formula. For best results, apply multiple layers with setting powder between each layer. Keep in mind that body coverage may transfer after a few hours.
Where is the cheapest place to buy PIMBY concealer?
The individual shade pots are $32 on the official PIMBY website and Amazon. The 8 shade palette costs $62. Amazon sometimes offers deals and faster shipping. The liquid concealer version is available at $29.99 for a more budget friendly option.
Does the PIMBY concealer crease under the eyes?
Most users report minimal to no creasing under the eyes. The soft matte formula sets well and resists creasing throughout the day. For best results, use a hydrating eye cream before application and set the concealer with a light dusting of translucent powder.
How does PIMBY concealer compare to NARS?
The PIMBY concealer offers more pigmentation and a matte finish compared to NARS Radiant Creamy Concealer. NARS has a more luminous, dewy finish. PIMBY gives you almost double the product (0.42 oz vs 0.22 oz) at the same price point, making it the better value overall.
I’m Lily Thompson writing for Creative Vibes, you can find me browsing tattoo conventions, attending art exhibitions, or experimenting with new design concepts. I believe that tattoos are a powerful form of self-expression, and I’m dedicated to sharing my knowledge and insights with others who share my passion. Whether you’re a seasoned tattoo collector or just starting your ink journey, I hope to inspire and educate you with my articles and features on Creative Vibes.